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Kevin Burnett

Founder & CEO

Eagle Scout and former trail crew professional, Kevin experienced firsthand the challenges of slow gear access in the backcountry. 

Currently a senior attending Michigan State University (MSU), graduating in December 2025 with an undergraduate degree in finance. 

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Our mission is to redefine outdoor gear by innovating beyond traditional designs, enriching the experience for professionals and explorers with durable, intuitive, and comfortable backpacks tailored for the wilderness.

Mission

To innovate soft goods and textile-based gear that delivers unmatched functionality, durability, and comfort to outdoor enthusiasts and professionals.

Vision

To become the leading innovator in outdoor gear & equipment, setting new standards for performance, durability, and comfort, and earning the trust of outdoor professionals and enthusiasts worldwide.

To become the leading innovator in outdoor gear & equipment, setting new standards for performance, durability, and comfort, and earning the trust of outdoor professionals and enthusiasts worldwide.

Strive for Excellence

Embracing Change

Respect for Nature

Function Focused Designs

Core Values

Our Partners

https://www.philmontscoutranch.org/resources/conservation/
https://www.purelansing.com/
https://traileaglepacks.wixsite.com/kbresults
https://entrepreneurship.msu.edu/
https://innovatemarquette.org/
https://foundedoutdoors.com/
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